There are over 86,627 restaurants currently operating in the UK with the market experiencing huge growth over the last two years, yet hundreds of those go out of business every year because they weren’t competitive enough.
When we talk about about magic these days we aren’t talking about pulling rabbits out of top hats or sawing ladies in sparkly leotards in half. Modern magic is sophisticated and can stagger the keenest cynic.
With the market becoming more cramped it is no longer enough to provide good food and good service. Restaurant owners need to find innovative ways to not only attract customers in the first place but make sure their customers want to come back time and time again.
Hiring a close up magician is an excellent, not to mention cost effective way of attracting and keeping customers and here’s why;
Close up Magic has never been more popular
Thanks to the likes of Dynamo and Derren Brown people can’t get enough of magic and people love close up magic even more. A record breaking number of close-up Magicians auditioned for Britain’s Got Talent in 2018 and the audiences lapped it up. Having an in-house magician provides an unforgettable and unique dining experience.
2. Close Up Magic makes the waiting time for a table or meal disappear
Close up Magic is unobtrusive but captivating. A restaurant magician isn’t going to make your customers squirm or feel uncomfortable and participation is minimal. A good magician will be able to read the room and avoid the customers who want to be left alone. In a busy bar where people are waiting for a table, a magician will fill that time making sure your customers don’t get impatient or restless.
3. Competitive Advantage
Having an in-house magician boosts the chances of large group bookings your for parties and special occasions. Family meals and occasions are made extra special when excellent food and great service have entertainment included in the experience. If someone’s had an amazing meal or celebrated an important family event and had a great time they’ll talk about it and that word of mouth marketing is priceless.
4. Repeat custom
If customers had a great time, they’ll come back. There’s nothing more damaging to a business than bad feedback. With the rising popularity of TripAdvisor and other review websites you’ll want to make sure people are talking about your restaurant for all the right reasons.
5. Quiet nights
If you have a night that’s typically quiet in your restaurant turning it into a theme night could turn your quietest night into your busiest. Close up magic that engages people, gets them laughing and generates that genuine OMG factor will create a buzz about your restaurant.
An unforgettable dining experience
Close up magic creates an out of the ordinary experience giving people something different to the bland easy listening music. Hiring a Magician has a number of benefits for restaurants which include smoothing the transition between food being ordered and served, time spent waiting to be seated, not to mention all the free advertising you’ll get when people can’t stop telling their friends about an amazing trick they saw when they went out for dinner.
If you’re a restaurant owner or manager looking to add that extra special service and make your business stand out, get in touch with me at info@jameshawkermagic.co.uk.